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Website Design Agency vs Freelancer – Who Should You Choose
Are you looking to build a new website for your business? When it comes to building a new website or redesigning an existing one, most small businesses find it challenging to decide whether to hire a website design agency or a freelancer. As a business owner, it’s...
Problems When Hiring a Website Design Agency or Freelancer
Getting a new website is exciting. Thinking about the colours, the styles, the layout, the endless possibilities. It’s understandable that you would want to jump into it feet first and hire an agency or freelancer quickly to build your new website. Before you do, I...
Why You Are Not Attracting The Clients You Want ONLINE
So you own a small service-based business and have been hearing about online or digital marketing for a while now. So far, all your clients have come to you through word of mouth or referrals. By now, you probably have tried to do online marketing for your business on...
Why Are Client Reviews Important for a Service-Based Business
Although a lot of service-based business owners take it for granted, reviews are actually very important for your business. So important, that around 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. In a world...
The What, When and How of Hiring a Content Manager
To be honest, creating content is a full-time job. To treat it as anything less than is to guarantee other priorities taking precedence over your content marketing efforts, slow (if not completely stalled) content production, and a lack of commitment from your team if...
Importance of Content Marketing for Small Businesses
Content marketing has gone from an exciting new marketing concept to an essential marketing powerhouse for pretty much every business in every industry. If you’ve been asking yourself: “is content marketing important for my business?”, the answer is a resounding YES!...
5 Tips on How to Get Comfortable on Camera
Recently, Cisco found that video traffic will account for 82% of global consumer internet traffic by 2022, up from 75% in 2017. That is a powerful statistic that underlines what we already know to be true -- our buyers are spending a vast majority of their time online...
How to Brainstorm Blog Post Ideas
It doesn’t matter what industry you’re in, your buyers want to answer as many of the questions they have about a product, service, or options as possible before they buy, so they can feel confident they’re making an informed purchasing decision they won’t regret...
Types of Blog Content That Help Generate Clients Online
"What content should we be creating on our website blog?” This is one of the most common questions I hear as companies begin their journey with content marketing. To answer this question, we must look at things from the perspective of a buyer. In my experience, buyers...
7 Website Myths Limiting Your Business Success
If you believe any of these common website myths you could actually be holding back the success of your own business. Hence in this blog post, I'm going to go over some of the most common small business myths I've heard. I have spoken and worked with many small...