South Africa SEO Marketing Services

Shava Consulting specializes in SEO marketing services to help you increase your visibility online, attract the quality and quantity of clients you want. Clients are searching on Google for your products and services, but more importantly, they’re not looking past the first page. If your business website doesn’t show up there when they are searching for your services, your competitors are going to get all those lovely customers. Our job is to make sure your website gets found on the first page of Google especially for your services.

We can give your website the traffic boost you’re looking for and make sure your business is seen by prospects when they are searching for your product or service. Our goal as your South Africa SEO marketing company is to help you generate a higher ROI through website optimization and rank you on top on search engines such as Google.

So how do we do this? The short answer is our experience and expertise means we know the current landscape of the online advertising world inside and out. We know how to help you get the customers and clients you need through Google.

Our job as one of the top SEO agencies in South Africa is to follow the latest trends and keep up with the changes. We are constantly researching, testing and implementing solutions for our clients. We can’t see the future, so we can’t tell you how things will be a year from now, but we know what’s working today, and we can use that information to place your website ahead of your competitors.

Ultimately, our focus for your business is to get your website to the top of the search results today and to keep it there for as long as you’re in business. Choosing us for your search engine optimization means making an investment in your business that will provide a fantastic ROI for years to come.

No matter if you want to keep your marketing in the local area, or if you want to dominate the nation, we can help you supercharge your business with our affordable internet marketing campaigns that are designed specifically for YOUR business and your budget. Contact the best SEO company in South Africa to discuss your business marketing strategy.

gift shava

“We truly care about each and every client and always put ourselves in the shoes of our clients. We understand the fears, confusion, and apprehensions you may have when looking for the right South Africa SEO company and strive to provide the best possible website SEO service experience here in South Africa.”

~ Gift Shava (Founder at Shava Consulting)

South Africa SEO Pricing

How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this question every day. Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign vary widely. In short, it comes down to a matter of positioning – how does your website compare to your competitors. That position and how fast you want to make progress are the top variables for determining budget. Below is our current South Africa SEO pricing structure to give you somewhat of an idea on what to expect but ultimately, we encourage you to contact us to discuss with an SEO consultant.

Need something more custom? No problem! Feel free to contact us to discuss your unique website design and/or marketing project. We look forward to learning more about your organization, and how we can help you achieve even greater success.

Shava Consulting is a top South Africa SEO and website design company. We care about each and every client. But you don’t have to take our word for it………

Hear From Some Of Our Clients

Frequently Asked Questions

Here are some of our most frequently answered South Africa SEO questions. Feel free to contact us to speak to a human Search Engine Optimization consultant.

Do you work with clients anywhere in South Africa?

Yes! We work with clients all over South Africa and can communicate and collaborate through email and Zoom meetings. Be it you are in Cape TownJohannesburgPretoria, Durban, or anywhere in South Africa, we can help you. Please contact us to discuss your SEO marketing campaign.

How do we get started?

We know that you’re busy running your business, so our SEO team has made getting started as easy as possible.

  1. Contact us for a free consultation. CLICK HERE
  2. We’ll have a quick chat over the phone, discuss your SEO marketing investment, strategy, and way forward.
How long does SEO take?

To answer this question depends greatly on where you are today, what SEO has been done before, and what your competition levels are like.

As a general rule of thumb, for good competitive local keywords with good monthly traffic, you’re looking at 6-12 months to get good first page rankings on Google.

During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.

What sort of reporting will I receive?

You’ll receive a ranking report outlining your website’s progress in the Google SERP every month. This provides you with certainty in the early months that although you might not be seeing more phone calls and emails yet, that you are indeed growing forward every single week, and that we will get you to the end result that you want and need.

Is there any guarantees for our SEO service?

Know that no one can guarantee you to rank #1 on Google.

While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.

Our guarantee is that nobody will work harder to get you the rankings you deserve than our SEO team.

SEO Marketing is among the least known but most effective marketing methods in South Africa for business owners to attract the types of clients they want on a frequent and consistent basis. We encourage you to take a bit of time to learn about it below.

Detailed Introduction to SEO Marketing

Search Engine Optimization or SEO is the process of optimizing your website so that search engines show your pages when people are searching for specific things. And of all the search engines out there, Google is by far the largest, something like 96% of search queries originate on Google.

So it makes sense that that’s the search engine we care about the most, and that we try and optimize for. It can be helpful if we understand what Google’s actually trying to achieve by providing the results that it does.

First and foremost, Google is trying to give a good experience to its users. When someone comes to Google, they search for something, they get the answer to the question, or they find what they’re looking for. That means they’re going to come back to Google next time they want to search for something.

If Google was a bad search engine or it provided a bad user experience, people wouldn’t use it. This, of course, means that the results you get when you search for something on Google have to be relevant to what you’re looking for.

So if you type in bicycles on Google and the first result that comes back is around motorbikes. Although it’s kind of related, it’s not exactly relevant to what you are searching for. So you probably wouldn’t have a good experience there.

To drill down a little bit further, the results don’t only just have to be relevant; they also have to match the search intent. So you have to get back what you’re expecting.

If you go to Google, and you search for how to change a light bulb, and you get back some instructions on how to change a light bulb, how to take the old one out, put the new one in, then you’re going to be pretty happy.

However, if you get a 2000 word essay on the history of light bulbs, and how and why they’re invented and a detailed explanation of how the voltages work, and all those kinds of things that might be somewhat relevant to someone who’s searching for information about light bulbs. You are not going to be happy with the results Google gave you because it’s not the kind of result you’re expecting.

When you search on Google, you are telling it in a way, by the way, you word your question, what you are expecting to get back. So if it’s how to change a light bulb, you want some clear instructions on how to do that as one of the results.

Google wants to give everyone a good user experience. And they can directly measure the user experience through all the data they have from people using their search engine from things like Google, Chrome, Android, and all the additional data sources that they have access to.

They know a lot about how people are not only using the search engine, but the websites they visit from the search engine.

So if someone goes to Google, then searches for something and they click on the first result. If they land on that page, but it doesn’t look so safe, or it doesn’t really look very appealing or takes a long time to load, then they’re likely not to read it, they’ll just hit back and go and look at one or the other results.

Google has the ability to measure these engagement signals and these metrics. And those can also influence how it chooses to rank which page in which order on its search results.

And that brings me to my next point, how exactly does Google decide who gets number one who gets number two? Who gets number 100? And who never appears?

Well, the way I like to explain this is to give an example. Let’s say we’re at a party, and there’s a person called Steve across the room. And I say to you, by the end of tonight, I want you to tell me what you think of Steve, how are you going to do that?

Most people would walk over talk to Steve learn a little bit more about Steve and hear what Steve has to say about himself. And you can usually get a lot of useful information from people telling you directly about themselves.

But you can never be 100% sure, maybe Steve’s misrepresented himself. Maybe he’s actually not a very nice person, but he pretends to be or he claims to know a lot about a specific topic. But actually he doesn’t.

While you can often gauge the accuracy of what someone’s saying whether they’re being accurate or not, it’s often very difficult to know for sure. So one way in which you can gain additional information and insight into that person is, at that party in that example, to go and ask other people.

Maybe they know Steve, maybe some people have known Steve for 20-30 years, and have a lot of insight into his character, his background, his knowledge, his expertise, those kinds of things.

This two pronged approach is the best way to understand if someone is credible or not. And Google essentially works the same way. Google’s crawler which is essentially a computer program, which navigates around the internet and tries to find all the websites that can go to those pages and identifies what they’re about tries to interpret them.

Search engines (including Google) look at certain signals and make an initial assessment of what they think a page or content of a page is any good or not.

And throughout that journey to find and assess that page, the crawlers also come across a number of other websites, which mentioned or link to that page. And so it uses a combination of its interpretation when it goes to visit the page directly and it’s reading of what other people or other websites are saying about this site through linking to it.

And there are 1000s of signals and data points that the Google algorithm looks at. By the end of the day, when you go to Google and search for something, it has to do this calculation very, very quickly, and then quickly show you the top 10 results, which is the number of results usually on page one.

So let’s dig into some of these factors that it looks at. We can split it into on page and off page factors.

The on page factors is everything that Google can interpret when it comes to visit your website. So it could be something like relevancy. If you have a website about bicycles, then you’re probably going to be mentioning the word bicycles, or bikes, or cycling or other related words throughout your website.

And Google can pick up on this language and start to associate your website with certain themes or topics, it will also look at your URL structure, your category structure, the way you built your menus, and a whole bunch of other factors to make an assessment about what it thinks your website is about.

Now, it has to get quite granular because it’s got to understand not only the general theme of your website, but what every single page on your website is really talking about. So if you have a page on your site about vegetarian cooking, Google needs to know is this a guide for how to cook if you’re vegetarian? Is it a list of recipes? Or is it something else entirely?

And that way, if Google understands it, it’s going to show you a result only at the cases when people are searching for what it thinks are the same thing.

Other on page factors can include things like site speed. So does your page load in a couple seconds? Or does it take 40 seconds to load in which case Google’s probably not going to like it very much.

Some websites have loads of pop ups and annoying ads that cover all the content. That generally doesn’t provide a good user experience and Google is going to make an assessment of that too. And if it’s really bad, it’s probably not going to want to show your page to people in the search results, because it’s not giving them a good experience.

So not only can it measure these factors directly, but through things like Chrome, Android, and all the other data points it has, it can actually assess how users respond to each of those data points. This generates a whole other segment of data called user metrics that Google can then use to make even finer distinction between which sites are better than others.

Now, in addition to all those on page factors, we also have the off page factors. And we’re specifically talking about links from other websites when we talk about off page factors. Now, we don’t know exactly how it works because Google is actually keeping the details of this factor a secret.

Google doesn’t want to reveal the details publicly because it’s a big basis for how their whole search engine works. And they don’t want a bunch of other search engines just coming along and copying it. But we do you know, from the past some basic information about a system called PageRank.

Now, Google doesn’t use this directly anymore, but this just gives you a an idea of how they might think about it. So as you can see, in this diagram, when certain pages link to other pages, they’re essentially passing a vote or passing some link juice, as we call it, the word link juice comes from the this concept of water flowing around between different pages.

And the more you link to another page, the more its PageRank increases, and the more that one links out to the next one, the more its PageRank increases as well. Links act as a trust signal between websites.

But not all links are equal. If I start a personal finance blog, and then I get a link from CNBC versus I get a link from some student who just started their blog and had their first post about finance. And they link to me, which one do you think Google is going to count as more important, or obviously, the CNBC one.

But it’s not just about the raw authority of the website linking to your website. It’s also the topical relevancy, which is another dynamic to assessing link power.

Another example might be if I get a link from a local newspaper in my town, versus if I get a link from a finance blog that’s been around for six, seven years, how do you evaluate, I mean, one sites may be objectively stronger, but the finance blog, certainly more relevant to my finance blog. So these are the kind of dynamics that you start to have to understand when doing SEO.

Now we have another blog post here on anatomy of a link. And I go into a lot of detail there about all the different factors that Google looks at when it’s trying to evaluate the power and the strength it should prescribe to a specific link. It goes into such detail as even the words used on the actual hyperlink itself. We call this anchor text.

So based on all that, you might think that big established sites that have been around for 20 years are just going to be dominating the Internet, and your brand new site, how is that ever going to compete.

Well, the authority and the link juice. While it’s very, very important, it’s not everything. If you search for vacuum cleaner reviews, you’ll most likely find a number of national newspapers and publications who have paid a writer to write some reviews of certain vacuum cleaners. And sometimes the contents pretty good.

Other times, it’s very average, those sites are ranking there because of their strong domain authority, their 20 year old national newspaper site that’s very well established.

But also on page one, you’ll see smaller sites that are perhaps more specialists, and are focused on just talking about vacuum cleaners, these sites, although they’re not strong, relatively speaking to the national newspaper, they’re much more relevant.

And often you’ll find the content is better, because they’re more specialized. They know what they’re talking about, they spent all day talking about vacuum cleaners, understanding vacuum cleaners.

It’s not like a secondary afterthought as it might be to the newspaper. And this is one of the great things about SEO, it’s absolutely possible for the little guy to compete with the big guy. So let’s get into specifics.

How specifically, do we do that? What do we do in order to do SEO for smaller websites? Well, first, we need to find keywords out there, those are search terms, which we can realistically rank for. That means that we want to know that there are actually people out there who are searching for these terms, so we don’t wasting our time.

But we also want to know that the sites that are appearing on page one of Google are beatable. That if we do certain things, we can also stand a good chance of getting there too. Now, when you start out, there will be more competitive, more challenging keywords that you probably won’t stand a chance of ranking for, at least initially.

But using keyword tools, such as SEMRush, Ahrefs and Ubersuggest, you can analyze the keyword and the other sites that are ranking for that keyword. And we can make certain estimations as to whether or not we’re going to be able to compete for it or not.

And generally speaking, the more people searching for a keyword, the more competitive it’s going to be. But it’s not quite as simple as that. Because really, it’s the more commercial opportunity there is with a keyword, the more competitive it is.

Take the example of the keyword apply for a car loan, that’s a very competitive, very commercial keyword. Because people who are searching for that are right on the cusp of making a purchase, they’re looking for a loan and they’re ready to buy essentially, that’s why you have lots of people advertising for that keyword using paid ads.

But you also have a lot of people on the SEO side competing very hard. Compare that to another driving keyword, how to drive on icy roads. Notice first how nobody’s bidding for the ads on that keyword. The reason for that is because that the people searching for it, they’re not ready to buy something, there’s no commercial intent there.

They just want free information. Now once you’ve identified keywords that you want to rank for, the next step is to create a site, if you don’t already have one, you got to make sure that it looks trustworthy, that you’re creating a good initial impression to people that come to your site.

So you want to think of things like how your brand image looks and how it appeals to new visitors. From a technical perspective, you also want to make sure that your page loads very quickly. And you’ve also got to think about people using different devices, tablets, and cell phones and desktop computers.

And you want to make sure that your site displays properly, regardless of which screen size people are using. Next, you want to create high quality content that matches the keywords you’re trying to target.

It’s really important here that your web content and articles you’re creating are really really good. There’s an old saying that the web is a mile wide, but only an inch deep. This basically means that there’s a lot of crap out there, but not very much substance.

But that’s actually good news for us. Because it means that you, even with limited resources, and only a little bit of time, can come and create some really good content out there. That’s going to help you to dominate your industry and snatch those keyword positions.

The way in which you actually create this content is quite scientific, we want to be looking at what Google’s currently showing in the search results for that keyword, then we can start to interpret the elements and the types of topics and subtopics around the keyword that we should be including in our article.

When we create it, then we want to go away and do even more research and write the best article on the internet about that topic. And I know that might sound intimidating if you’ve never created web content before. But don’t worry, we’re going to show you exactly how to do that step by step on this blog post.

And writing the article is just the first part of the battle we’ve obviously got to optimize as well. This will include things like including the keyword in certain places using certain formatting to help structure our article including relevant high quality images and adding internal and external links to other pages on our website as well.

When we do all these things together, we will over time, start to see some results, we’ll start ranking for certain keywords, we’ll start getting traffic visitors to our website, and then we can monetize that traffic and make money from it.

The final part of the SEO ecosystem is tracking and monitoring. So it’s really important that we see the results of what we’re doing so that we know if what we’re doing is working or not. And there are various types of tools that can help us do that.

You’ve got tools like rank trackers, which monitor our positions in the search results for specific keywords over time, we can see if we’re going up or we’re going down. Google has a free tool called Search Console, which helps us see the visibility of our website in the search results.

Another free tool called Google Analytics, which shows us how many people are actually coming to our website and where they’re coming from. And there are various tools out there that can tell us which other websites are linking to our website.

Ahrefs is a good example of this as well. So that’s really SEO in a nutshell. But at this point, you might be wondering, well, if it’s so easy, and it’s so great, why doesn’t everyone do it? Well, the answer is a lot of websites, in fact, most commercial websites out there do SEO.

But I would say the main things that are putting people off are the fact that it takes time compared with other types of traffic sources, such as paid ads, you can spend some money on Google or Facebook, run some ads, and you can start getting traffic in a matter of minutes.

With SEO, it’s a much longer term play. The work we do today on keyword research, building a site building content and link building takes a long time to actually start to generate results, we’re talking months or even a couple of years rather than minutes here.

And because of that, you end up dealing with very long feedback loops. So the time between when we do the work, and when we see the results can be quite long, which a lot of people have a difficult time in handling this.

It can often feel like especially in the early days, that they’re just working away for nothing. And so SEO can feel like a bit of a grind. And for people who can’t really handle that, or they just want instant results and overnight success, then it’s probably not the best thing for them. But still, despite all those negatives, SEO is probably the highest return on investment activity you can do for online marketing.

Because once it starts to kick in once it starts to work, you’re there. And you do have to do a little bit of work to maintain those rankings and those keyword positions. But essentially, you can kind of coast along without doing too much more work.

It’s kind of like going on a diet, you do it. And then at the end of it, you still have to work a little bit to maintain it and make sure you don’t go all the way back. But you don’t have to work quite so hard and make all those sacrifices that you did in the beginning.

SEO is also really great for beginners, because it doesn’t require significant capital investment. You don’t have to spend a lot of money on things like you do with ads, for example, of course, there’s work to it, and you will have to pay for certain tools and web hosting and all that kind of thing.

But the cost is more a time cost – the time of doing those things and executing on those processes. So as a beginner and even as an experienced marketer myself, SEO just makes sense.

So that’s really a good introduction to SEO. So while we’ve talked a lot of theory in this article, just to give you that basic knowledge, that basic understanding  of how SEO works, the most important thing for you is to start doing, taking action and implementing all these things.

I just want to leave you though with a few tips on how to do SEO. Well. Tip number one, stick to the basics until you get results. There are hundreds of different ways to approach SEO. Thousands of different tactics and you can get lost. You can spend your whole life just trying to learn and understand what they all do.

But the truth is, you only actually need a few of the basic principles, and you need to just focus on implementing those. So tip number two is implement those things repeatedly. Whether it’s keyword research, creating content, or building links, these aren’t the kinds of things that you can just spend a few minutes trying to do it, and then move on to the next thing, you’re going to be doing a lot of these activities repeatedly.

But every time you repeat the process, every new page or every new article you’re writing, every new link building campaign you’re running, you’re learning more, you’re building up your experience, and you’re getting better at it.

And if you can gain an appreciation for improving your own processes and for learning, then you’re going to go a long way in this industry. And finally, SEO is a game of systems and processes. Have a clear process that you’re going to follow for each activity, you’re going to do stick to these processes and don’t try and go off script too much.

In conclusion, SEO marketing is an awesome marketing strategy for dominating your competition, attracting more of the type of clients that you want long term and on a regular basis. But we also understand it can be hard for most people, hence we invite to check out our done for you SEO marketing service. We can help you implement a custom SEO marketing strategy for your business.