If you believe any of these common website myths you could actually be holding back the success of your own business. Hence in this blog post, I’m going to go over some of the most common small business myths I’ve heard.
I have spoken and worked with many small business owners at this point. When they’re getting the process of getting a new website started, there are certain mindsets that I see over and over again that can actually lead to a really underperforming or not performing website.
There’s just a whole lot of misinformation out there and a lot of really limiting beliefs that can really hold your business back from reaching success so I want to get real with you and talk about these myths and the truths that you actually need to know.
1. “I only need something for potential customers to come and check us out online”
In other words, there’s a whole bunch of small business owners out there who think that it’s not important for their website to have a strict goal. They don’t expect their website to drive specific action of any kind.
Guess what? The truth is your website can and should be much more than a digital brochure that’s just talking at your customers and the problem with people just coming to your website just to check you out online is that is passive.
You know what you really should be focusing on instead of talking about the history of your company and going into all your team member bios, etc. Your goal is to make it as clear as possible when people come to your homepage that they can clearly see what you offer, how that helps them, client reviews, pricing, and what the next step to get started with you is.
2. “Potential customers need to know a lot of information about us before they’ll be able to make a decision”
This is such a common myth especially with certain types of businesses which really leads to an unnecessarily large website that’s bloated and it really feels more like an information warehouse rather than a clear path to a conversion.
The problem with including too much information on your website is what it’s gonna do is really lead to inaction on the part of your potential customer. The truth is you want to include just enough information to be really persuasive and show your authority and as quickly as possible get people to either buy from you, call you, schedule a consultation or whatever a conversion looks like for your type of business.
3. “I want my website to get me a bunch of social media followers”
The idea here is often that small business owners want to attract people to their website so that they can grow their social media following. But the truth is you probably want to be thinking about this the other way around.
In almost every case you want to drive people from your social media posts to your website and that’s because a visitor on your website is only one step away from taking a desired action such as calling you, messaging you, booking a sales appointment or etc.
But if you send them back to Instagram, Facebook or YouTube, they’re probably just going to get distracted and get started with watching cat videos or looking at pictures of their friends new baby and you’re unlikely ever to see them back on your website again.
What do I recommend you do? Remove social media links entirely on your website. But if you really want to include them there, what I would recommend instead of keep putting them up in the header and making them really colorful and bright and enticing to click on, is just put them in the footer and make them a more dull color possibly disgraced scale to where they’re there for anybody who is looking for them and wants to find them but they’re not going to be enticing to abandon your website for at the end of the day.
You really don’t want prospects clicking on those social media buttons that lead them away from your website. You want them clicking on your call to action (CTA) button.
4. “I need a custom website and a WordPress theme is just a creative cop-out”
You know so many small business clients come to Shava Consulting with a million ideas of this really super cool creative website they want but then at the end of the day they just don’t have the budget for that then I explain our semi-custom option which saves a lot of time and money in the design process because we don’t have to design mock-ups.
We get to just start with a really nice-looking premium WordPress theme a theme that serves their content and can be customized with all their colors and branding and photos and text but when I tell them about that option many people just kind of shake their head because they hate the idea of a template because they think this is just going be generic and “I want something that no one’s ever seen before”.
Now there’s a lot to unpack here.
There is a lot of misinformation about this thought process. First of all the content and the overall customer generation strategy of your website is much more important than the framework that it’s built on but so many businesses are happy to skip over the strategy and the content part and they want to get right into the design phase because that seems like a much more fun place to start.
Not only that but building your website on a pre-existing framework like a premium WordPress theme does not mean that it’s going to look like anybody else’s website especially when it’s customized with your own branding and content.
Thirdly, most common layouts make things easier for the user to understand and navigate so it’s generally better to stick to popular and good kinds of premium WordPress layouts that people understand and intuitively know how to navigate around versus you know just going rogue and into left-field for the sake of just having a really creative website.
Just remember creative websites don’t sell services, a clear message that tells your customers exactly how you can help them is what’s going to sell, and honestly starting with a framework like a well-designed WordPress theme is going to help you stretch a smaller budget and get you a greater ROI because you’re not having to pay for that lengthy design phase and you can just get right into it.
5. “If people aren’t ready to buy today — it’s okay. They’ll just come back to our website when they are”
Well, the sad truth is 95% or more of your website visitors will never return again. Most of them are just in research mode so they’re checking you and 3-5 of your other competitors out. So unless you can make the most memorable impression, you’re likely just never to see them again. EVER.
That’s why it’s so important to really dial in and clarify your messaging so that the prospects who are coming to your website for the first time know exactly why you’re the best choice to help them rather than your competition.
6. “I can’t afford a good website”
Any business requires a certain amount of investment to be successful and a good lead and customer generating website is probably the best investment you can make in your business because it really can and should be the central hub of all of your marketing.
A lot of small businesses who don’t want to invest in a website end up going to something like Wix or Squarespace or a DIY web builder or even a more inexpensive freelance designer who may actually give you a really nice looking website but they probably don’t know anything about marketing principles and all the things that really go into a lead and customer generating website.
As a result, you end us with a “nice-looking” website that does not make you any significant money. So while it may seem like you are saving money at first, you are loosing out on the millions of brands your website could have given you long term. That’s the true cost of a cheat website with no solid strategy as a foundation.
7. “I get all my business from referrals so I don’t really need a lead and customer generating website”
I hear this one a lot generally from clients who just kind of want that simple brochure website. They just say we need something to put up there but it doesn’t really need to do anything for our business.
While yes, referrals and word-of-mouth are great. There’s one problem with them. They’re unpredictable and you really never know how many new customers or clients you can get on a monthly basis through traditional word-of-mouth advertising. It just fluctuates too much and you’re really not in control of it and it opens you up to a very limited scope of audience.
With a strategic lead and customer generating website you can get in front of new people every single day, closely control what you’re saying to them and then ultimately drive them to take action.
There are so many myths related to website design and digital marketing that I hear from small business owners and I just listed some of those above.
The reason for this blog post is for you to be more objective when making business decisions and where to invest to have a higher ROI long term.
Your website is definitely one of those smart investments. Ever heard of Amazon.com? The e-commerce website that has created the current richest man and woman on planet Earth. There you go. That is the potential of a good website with a solid model and marketing strategy.