Assuming you already have a website, how many leads are you generating from your website? How many visitors does your website and marketing strategy generate every month? What is your average conversion rate? How do you know what improvements to make on your website for better website ROI?
That’s where Google Analytics comes in. But…
What is Google Analytics?
Google Analytics is a free tool by Google that allows you to track and analyze all of your website traffic. Traffic is just another word for visitors to your website. Google Analytics is a must-have tool for anyone interested in growing their website traffic with digital marketing.
So what does Google Analytics allow you to see? Well, it lets you see a lot of things like how many visitors you’re getting to your website and where they coming from, how much time they are spending on your website, which pages are they clicking on, what their age is, whether they are male or female, their country or city and lots of other important data.
With Google Analytics, you can also track your average conversion rate. Your number of leads divided by your total website traffic.
Having a website and not having Google Analytics is like driving a cruise ship with a blindfold on you. You have no idea where you’re going and you’ll likely just go in circles without ever finding your desired destination. So if your destination is to generate more good leads from your own website then Google Analytics is a must.
How does Google Analytics work?
Let’s say you have a business website and the main goal of this website is to sell a product or maybe promote some kind of service and then finally get paid for that product or service. And let’s also say that you are running ads to your website and you’re running them through Google, Instagram, YouTube and/or Facebook. You’ve got four different ways that somebody could find your website.
In Google Analytics, under the admin section, you’ll find this special code that will be inserted into your website to help with tracking. How? Just ask your web developer to integrate Google Analytics with your website.
Once that is done, you’ll be able to track where your visitors are coming from, which digital marketing methods are generating most of your leads, and lots of other helpful data.
When people visit your website, on Google Analytics, you will then also see how many people are bouncing off of your website. Are they bouncing off on the home page? Are they bouncing off your services page(s)? Etc. You will be able to see how much time people spend on your website on average.
That way you can figure out what needs to be improved on your website so that you can keep prospects going down that funnel all the way to contacting you.
Go ahead and integrate Google Analytics with your website. Allow it time to collect some data first. Then start analyzing that data at least once every month to see what marketing methods are working, where you could make improvements and etc.
Remember, it’s not about how much you know but about what you actually implement that matters. Hence, if you don’t have Google Analytics integrated with your website, do that now.
And if you already have Google Analytics integrated with your website, then start using the data it gives you to make constant improvements to your website. #StartDoing