Although a lot of service-based business owners take it for granted, reviews are actually very important for your business. So important, that around 88% of consumers trust online reviews as much as they trust personal recommendations from their friends.

In a world where almost everything can be found online now, people often look to client reviews to know if a business is actually credible or not. To know the impact of reviews on your business, let’s take a deeper look at five of the main reasons why reviews are crucial to your business’ success.

Reviews Can Increase Sales

Let’s talk about increase in sales as a result of positive reviews and feedback from your paying customers. With the internet readily available for everyone to use, people usually flock to websites that offer complete client reviews before they buy a product or your services.

Often called as touch points, many customers go through the stage where they’re fully aware of the options available for them in the market and are often at the verge of their purchase decisions.

With the help of reviews, they often decide as to which brands or services to go for. Seeing many positive reviews about your brand often leads to increase in sales. To help nurture and promote such an environment, having your company focus on great customer service will result in more positive reviews from clients.

This makes sense because they would want to know how good your service is from someone who has bought it first hand before they buy it themselves. Having a good review of you and your services will boost up your conversion rates which will translate to more sales.

The better client reviews your company has, the more likely you will have customers who are interested in buying your products.

Reviews Can Build Your Credibility

Aside from sales, your business also needs credibility in order to sustain long term growth. Many online client reviews can help build up your credibility because people will see nothing but positive words about your brand overall.

Now, an issue here would be what if you have a bad review. The question here would be whether that bad review will affect your credibility or not. This is the reason why you’ll be needing a lot of good reviews. Once the good reviews have already built up your credibility, one or two bad reviews isn’t really going to hurt you that bad because you have already established credibility.

However, this does not mean that you should just ignore the bad review. It is recommended that you address the problem right away so that you can show the public that your company does have good customer service and treasures its clients.

Reviews Can Improve SEO

Good reviews help your business rank especially with organic search results. Since your brand will be mentioned quite a lot in reviews, your brand will become more relevant in the search engine results.

Reviews will be considered by the search engine as unique content already and unique content has more crawlability to the search engine bots. When the content becomes more indexable, then it will gain a better ranking in the search engines.

Reviews Can Drive Traffic to Your Website

Reviews can help bring your customers to your website. If a reader is reading a review of your product and is now interested to buy it, the next step would be to look for where they can buy your product.

There are actually some product or service review websites that would link the product or service review directly to the main website. This is to allow interested parties to go directly to the product or service providers’ website so that the readers don’t have to search for them anymore.

Reviews Can Help You Spread Your Brand

Reviews can also be used as a marketing tool in a sense that it can encourage the creation of even more reviews. Think of it as a viral type of thing wherein one review will lead to many more people leaving reviews. When a lot of people write reviews on different platforms, then your brand name will inevitably spread.

With your brand name spreading in a good way, you will be getting free marketing from your satisfied customers. This will not only build awareness of your products or services but loyalty as well since your reviews will show that your brand has good credibility.

Reviews, since they come from the sentiments of the customer, will play a big role in whether your brand will be recognized as trustworthy and reliable or not. It also helps if your brand would appear in credible websites that post reviews.

To get started, your business should have your own website to help showcase the reviews and testimonials from your customers. Furthermore, becoming proactive in monitoring the sentiments about your brand on social media is just as equally important.


As a business, it does pay to make sure that you showcase your good reviews. The best way to get good reviews is to simply make sure that your customer service is good. Your satisfied customers will help spread the word about the experience they’ve had from your brand.

If they don’t do so right away, feel free to ask them for a review. Many customers are willing to review your service, especially if they’ve had a positive experience. Being transparent and open to feedback allows your business to improve and flourish as you will have the direct feedback from people who care about your brand.

Showing you care about your customers will help them develop the trust and loyalty that many companies and brands are vying for.